As we’ve discussed here many times, seeing through your customers eyes is a very powerful way to spend some time if you want to be successful.

A new service has been launched which offers you the opportunity to do just that at http://www.golferinsight.com. read on for more details.

As a club owner or manager, have you ever found yourself saying “why am I the last person to know about this?” at which time it’s usually too late. Traditional forms of member communications can leave owners and managers vulnerable when it comes to evaluating their clubs performance, and making informed decisions. They often rely too much on front line staff to tell what’s really going on with regard to member interactions. Also, very few clubs have a mechanism in place that makes it easy and convenient for members to communicate directly with owners and management – so most don’t bother. The lack of effective member communications over time can spell trouble when it comes to member retention, loyalty, and bottom line profitability.

A simple, yet effective solution has been developed to help owners and managers improve member communications. It’s called Golfer Insight. What this service does is make it Read more

When I speak to golf clubs in trouble and ask the question:

“What makes you unique?”

They invariably sigh, then tell me that they have a golf course or courses and that due to that; they sell golf. They then usually (not always) go on to tell me that golf is golf is golf and…(they sometimes add the suffix…STUPID) as  a result, they cannot differentiate themselves from other golf providers. Of course I try not to take it too personally, but I usually tell them to have a re-think about that last statement.

Step 3 of my book: Golf Business Turnaround, the 7 Essential Steps to Success is called“Uncovering Your Golden Niche (and how to dominate it)”.

Let me tell you that once you have mastered this one step, you can look forward to a rejuvenated business that operates almost as if in a vacuum, in other words, almost entirely unaffected by the local competition. In this step you will learn how to make your business truly unique, but it doesn’t stop there, you will also:

• Know exactly what your chosen market wants and how to “ringfence” those customers for yourself.
• Have a “company wide” vision about your competitors and know how to leave them languishing at the starting post.
• Have the knowledge and confidence to market and sell to a clearly defined customer base and be 100% certain that you are reaching them.
• Own and thoroughly understand a technique you can use over and over again to effectively prime your staff to understand and effortlessly sell for you at every opportunity..I call it the 10 minute MBA.

You can get your copy of Golf Business Turnaround, the 7 essential steps to success by simply clicking here.

The latest edition of Australia’s Golf Industry Central Magazine is available to view online now.

In the latest edition editor Mike Orloff asks: Do we need more golf courses or are we actually better off with less in Australasia?

Maybe we are missing a trick here in the UK and can learn something from the Australian experience. In addition to the above the latest edition looks at:

• The Challenges of New Golf Development
• Alternatives to Price Discounting
• Golf’s Electronic 19th Fairway
• Planning Golf Courses in Australia

The latest edition of this excellent online, carbon neutral magazine is as always crammed full of thought provoking and refreshing content.

You can view the latest edition here.

One of the most talked about steps in my book Golf Business Turnaround the 7 Essential Steps to Success, is step 6, which reveals a formula for finding extra profit (a lot of extra profit) from what is essentially waste at present.

Now as I strain to point out in the book, waste auditing and reduction, although a very exciting prospect when you see 20-30% extra profit winking at you, is not something that you should set out to do at the outset of the turnaround process (that’s why its step 6) as the process will be more productive and you will understand it better after you have implemented the first 5 steps. This ensures that you are auditing a smooth and stable business.

However, all that said, the waste reduction process is a very exciting phase of the turnaround work laid out in the book and can genuinely add 20-30% to the bottom line for no extra cost.

You can get your hands on your copy of the book right now here.

Thanks to everyone who has bought the book so far, it’s been a very busy month for us here at hole18.

Thanks also for your kind feedback regarding the book and the Mastermind Network resources.

Due to the success of the Mastermind Network, we are about to embark on a new project which will see the group having its own dedicated site. This will not only allow us to expand the volume of resources we currently share as part of the Hole18 main site, but will also see the launch of some exciting new services to help members build more profitable golf businesses. Watch this space for more news in the next week or so.

Meantime if you are one of the golf business owners who still doesn’t have a copy of Golf Business Turnaround, the 7 Essential Steps to Success, it is still available, just click here.